Category: Uncategorized
-
LET’S AD-PROVISE
Currently we, as advertisers, create concepts a little bit like bowling, in the way we craft a message and throw it down the alley hoping to hit as many pins as possible. But it doesn’t work that way anymore. Tim Leake, pointed out that advertising is much more of a pinball game. The ball is the audience, it’s bouncing…
-
An Inside Look At Lena Dunham & Time Out’s Collab
At Social Media Week LA, Time Out Associate Publisher Erin Delahanty addressed the company’s evolution from print, with their first publication in 1968, to now, serving the global Time Out community with a customized app you can take anywhere you go. Erin pointed out that the strongest side of Time Out’s core success is their ability to create end-to-end conversations across various platforms. Mostly, brand communications…
-
THE MILLENNIAL MODEL FOR BUSINESS IS CHANGING THE WAY WE LIVE AND THINK – #SMWLA
We live in an era driven by startup businesses and passionate creators. Who are they? What do they do? How do they think? At Social Media Week Los Angeles, Forbes sat down with selected members of their “30 Under 30″ class, amongst them Natasha Case, Bing Chen and Jessica Willison. These “Under 30″ leaders shared…
Gladys Corbalá 