[TV/PRINT] L’Oréal – Root Cover Up

:15s / 6s DIGITAL VIDEO

L’Oréal was looking for a fun and fresh twist to promote their new shades for Root Cover Up. We came up with the silent film concept, while trying to boost up Eva Longoria’s cute and corky personality.

CONTEXTUAL PRINT

For each print we customized a headline based on magazine segments. On the left is the generic version, on the right the contextual version for food magazines. We did this exercise among all segments, food, fashion, fitness and more.

Client: L’Oréal
Ad Agency: McCann | New York
Role: Art Director