L’Oréal – Advanced Hairstyle – Boost It / Lock it – Digital
These two videos are a Google x McCann collaboration in where we hack in-the-moment trends with 6s ads. We identified trends through Google’s extensive research, chose a moment in culture and brainstormed on which product could fit best. We developed a storyline and hit production.
Client: L’Oréal // Ad Agency: McCann | New York // Role: Art Director