[TV/DIGITAL] Fios – Santa’s Helper

:30 TV

In this brand spot, we used Gaten Matarazzo as our spokesperson to promote Fios. We elevated his pitch by positioning him in front of a large group of people to deliver his big announcement. The spot maintains the essence of the neighborhood feeling, an important element of previous campaigns.

:15 Digital

Below is an extension of our brand spot in a more digital friendly context where we brought out Gaten’s quirkiness.

Client: Verizon
Ad Agency: McCann | New York
Role: Art Director