Fios – Santa’s Helper – :30 TV
In this brand spot, we used Gaten Matarazzo as our spokesperson to promote Fios. We elevated his pitch by positioning him in front of a large group of people to deliver his big announcement. The spot maintains the essence of the neighborhood feeling, an important element of previous Verizon campaigns.
Fios – Santa’s Helper – :15s Digital
Below is an extension of our brand spot in a more social/digital friendly context where we brought out Gaten’s quirkiness.
Client: Verizon // Ad Agency: McCann | New York // Role: Art Director