In this brand spot, we used Gaten Matarazzo as our spokesperson to promote Fios. We elevated his pitch by positioning him in front of a large group of people to deliver his big announcement. The spot maintains the essence of the neighborhood feeling, an important element of previous campaigns.
Below is an extension of our brand spot in a more digital friendly context where we brought out Gaten’s quirkiness.
Ad Agency: McCann | New York
Role: Art Director