BMW Website Redesign [UX/UI]

As a creative team we were tasked to upgrade BMW’s site. It took a huge group of UX, UI, ADs and CWs to come up with a revamped take on it. Our approach was to find the easiest way possible to get to the person’s need. The simplest, the nicest, the quickest.


Client: BMW-USA // Ad Agency: KBS+ | New York // Role: Art Director