Hair loss is natural, not final.
This is the rebrand of Rogaine, with the intention to position the brand within the “growth” space in a more bold, positive an real light.
This campaign was formed with 3 pillars in mind. Destigmatize, where we intend to normalize hair loss by changing the conversation through human-focused content. Demistify which addresses hair loss questions and concerns to remove misconceptions and increase brand trust. And lastly, Simplify, where we want to educate consumer with how-to-videos and product focused content to help them find the right product for them.
Creative Direction
We developed a new color palette representative of a more intentional brand. We wanted to be upbeat, humble and extraordinary. Open the conversations and move away from the negative stigmas of hair loss. Switch it up and focus on growth, re-growth.
Apart from creating Rogaine’s new creative direction, we worked on crafting educational creative assets that will bring simple and informative language for those seeking puntual solutions.
Gladys Corbalá 