Gladys Corbalá

For Aveeno’s new Calm + Restore product launch, we spearheaded the “As Real As You” campaign, a social-focused initiative designed to resonate with authenticity and cultural relevance. Our goal was to create candid, unpolished content that mirrors the natural ingredients of the product. By staying attuned to social media trends in design and editing, we crafted a variety of videos that highlight the texture, appearance, and application of the Calm + Restore line. This approach not only built genuine brand affinity but also celebrated real beauty.